R & D Research!

So after trying to attempt the budget, I realised I needed to do some serious research when it came to the marketing side and advertisement area.

So I started to look at how much it would cost to advertise on Facebook and other similar apps that the target audience would be using at the current time.

https://www.quora.com/How-much-does-it-cost-to-advertise-on-a-mobile-app

This website explained with a little more detail about the average price for advertisements either cost per click (CPC) or cost per impression (CPM).

I also found this….

http://smallbusiness.chron.com/ways-advertise-mobile-app-64282.html

this website had rather a lot of information about creating the perfect app and such simple areas like making the description great for the target audience, use social media and giving the app away for free.

Which made me think about how to make money back from the app if it was available for free, so because parents need to have money for there children having the app free will help massively. The way for me to make money back would be to have other advertisements on the app which will be a start with money. Lastly everything on the app will be free apart from maybe when wanting to send the final calendar to an email address charging a little amount such as £5 each account?

This got me thinking even more about the best ways to advertise my app for free and save spending even more money.

http://www.entrepreneur.com/article/229305

I never thought there would be so many different ways to get your app promoted for free, but apparently there is. I suppose with having an app its not always what you know about the software, app or target audience is more of who you know as well.

Direct costs with my work is pretty simple as I already own my Macbook and the software is free from the university or if I didn’t have the software then it is still available for free at the university. So there would be know need for costs in that section.

Travelling, I haven’t really had to travel any where for my work apart from to the library or university which is free by walking.

I thought for a while about how I could have promotional goods, but because its about children and what did I like as a child was my school book bag and having awesome key chains or friendship bracelets hanging from it. So this gave me an idea to have a keychain to promote the app, I saw this key chain online and it reminded me of a family tree which can relate to the app a because children grow and it involves family.