Promotional Video Ideas

So before even thinking of ideas for my promotional video, I knew that Im very average with after effects and drawing. So I wanted to think of an idea that will still push me with after effects and other softwares but still be able to produce a decent piece of work.

So I was looking online at different types of animated promotional videos, I came across a lot of 3D animation. But I was really interested in maybe doing a infographic/typography type of promotional video. First that would mean not having to draw little characters for the story and just have words that can have a little character to them.

This is the video that stood out to me, although it does have little characters like the girl but its only really a silhouette of her not much detail with her actual look.

I started to look more in to kinetic typography,

I saw this video along time ago but like the fact that the music is going with the way that the whole story is going at the same pace.